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Amboy Street Ventures invests in leading virtual abortion provider, Hey Jane
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Amboy Street Ventures invests in leading virtual abortion provider, Hey Jane

This oversubscribed round is a turning point for abortion access innovation.

Welcome to our #136 weekly newsletter.

“For women taking control of their financial future”

-Jana Hlistova


From The Purse


In this week’s newsletter, we highlight Amboy Street Ventures’ investment in Hey Jane, which prescribes abortion medication to patients online, delivers the medication to the home, and provides follow-up care and community.

This oversubscribed investment round of $6.1m is believed to be a turning point for abortion access innovation.

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And you can review the news in brief so you stay on top of global financial, economic and investing trends.

I hope you enjoy this week’s newsletter.

Until next week,

Jana


Amboy Street Ventures invests in leading virtual abortion provider, Hey Jane

This oversubscribed round is a turning point for abortion access innovation.


Amboy Street Ventures has recently invested in Hey Jane, which prescribes abortion medication to patients online, delivers the medication to the home, and provides follow-up care and community, as reported on Amboy Street’s blog.

Hey Jane has raised $6.1m with participation from other female founded VC funds including Ulu Ventures, The Helm, Portfolia, and G9.

While so many companies shy away from what is often considered a ‘politicised’ space, Hey Jane is focused on providing necessary, accessible, convenient, and safe solutions for women, and has created an extremely loyal customer base as a result.

In June of this year, the US Supreme Court overturned…

… the landmark Roe v. Wade decision that protects the right to an abortion.

Abortion will now likely be prohibited in twenty-six states, forcing women to:

a) travel hundreds of miles across state lines to the nearest clinic and risk prosecution upon returning, b) self-administer abortion procedures or c) seek illegal abortions in their home states.

It is often quoted that overturning Roe v. Wade does not stop abortions, it stops safe abortions’.

One in four women will have an abortion by age 45…

…and even for the remainder who don’t, this is about women having the freedom to make their own choices about their body.

And yet abortion continues to be underfunded.

Despite significant capital going to non-profit organisations, the for-profit investment world has tended to avoid it altogether. Even some of the most progressive VC funds will not invest in abortion related startups due to restrictions from their fund investors, as per the Amboy Street blog.

According to Kiki Freedman, Co-founder and CEO of Hey Jane, interviewed on Forbes: ‘…abortion is too difficult to get logistically, financially, and from a stigma and emotional perspective. That’s why we provide fast, affordable abortion care from home..’.

And these abortions are equally spread across all party lines, so this is a health issue not a political one.

Since its inception in 2021, Hey Jane…

…quickly scaled to serve nearly 20,000 patients and plans to expand into other stigmatised areas of women’s health, starting with post-partum depression.

Even before the overturning of Roe vs Wade, Hey Jane saw customer growth increase by 300% between Q1 and Q2 in 2021.

They have a 3 pillar approach to care…physical, social, and emotional:

  • Physical: $249 for treatment, with financial assistance available

  • Social: creating a safe online space for this community (is really critical)

  • Emotional: patients can chat with a caring doctor within 24 hours of contact, and medications are shipped daily.

Whilst VCs have historically stayed away from this space..

…this oversubscribed $6.1m round in Hey Jane is a turning point. VCs are starting to fuel the abortion access innovation space.

Female founded VCs which also tend to attract…

… more female investors are starting to create a flywheel of interest and capital aimed at these underfunded and often underestimated markets.

We are also seeing more high profile female investors such as Reese Wetherspoon, Serena Williams and Oprah Winfrey back female founded startups as well as starting their own.

These celebrity female investors are often high signal for the VC market, providing credibility and endorsement in categories often ignored by the mostly white male investor.

Women with capital to invest are starting to drive the investment ecoystem in ways we have not seen before. And women (and men) everywhere stand to benefit.

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We’d love to hear from you. Get in touch with Jana via the The Purse website or tweet @jointhepurse and @janicka.

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The Purse provides content for informational purposes only, we do not recommend products or services or provide investment advice. Please do your own research or speak to a financial adviser.


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