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Clue’s community fundraise is dominated by female investors
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Clue’s community fundraise is dominated by female investors

Clue, the period tracker and reproductive health companion, has set a new record for female investor participation via crowdfunding.

Welcome to our #179 weekly newsletter.

“For women taking control of their financial future”

-Jana Hlistova


From The Purse


In this week’s newsletter, we focus on Clue, the female-founded, female-led, period tracker and reproductive health companion and their community fundraise.

Although the crowdfunding campaign is now closed, by 3 May Clue had set a new record for female investor participation and 86% of its investors were female.

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I hope you enjoy this week’s newsletter.

Until next week,

Jana


Clue’s community fundraise is dominated by female investors

Clue, the period tracker and reproductive health companion, has set a new record for female investor participation via crowdfunding campaign.


Clue, the first female-founded, female-led period tracker and reproductive health companion, has set a new record for female investor participation in its crowdfunding campaign on Crowdcube, as reported by Tech Funding News.

Clue's period tracker app pioneered the 'femtech' movement, and now they are building a leading female health platform, while helping to close the gender data gap.

The femtech had already raised €7m…

… in its latest institutional round last month led by London-based Balderton Capital which is one of the Revolut backers, and New York-based Union Square Ventures.

By 3 May, Clue had raised €1m via crowdfunding. And crucially, the Clue community of investors is dominated by women:

86% of investors being female – a significant increase compared to the 20% average for campaigns on Crowdcube.

And 84% of these investors are under 40 years of age, indicating a strong interest in Clue’s offerings among younger generations.

Why is this important?

Women’s health is underinvested.

Women only receive 4% of the healthcare R&D budget. And 80% of healthcare VCs have never invested in women’s health.

Men continue to dominate VC investing and have often labelled women’s health as ‘niche’, meaning that they have overlooked or underestimated the sector.

This is despite the women’s health market being estimated at $3.5tn+. And women:

  • spend approximately $500bn a year on medical expenses

  • and control 80%+ of all healthcare buying and usage decisions.

Although the crowdfunding campaign has now closed (and raised 106% of its target), investors could:

  • Invest from as little as €10 (or as much as €100,000)

  • Invest on the same terms as their latest investors (including Balderton Capital)

  • Contribute to an innovative business whose investors have also backed Revolut)

  • Have equity in a company with 11m users and 100m app downloads globally.

  • Get closer to their product development process with exclusive Investor Product Perks

  • Have a say in Investor Forum product feature polls and get invited to webinars and AMAs with the Clue Team.

As well as being an investment opportunity for female investors, Clue rewards its community of female customers (with equity) and engages them in product development (very early).

For female investors who may be new to the world of startups, this may be a very good way to learn by doing.

Audrey Tsang, co-CEO of Clue, has said:

The record-breaking female participation in our crowdfunding shows the impact Clue has made to date, and how our users – and the wider female population – see the company’s potential.

This campaign brings our most important stakeholders – our community – even closer to our product development. And given female investors often have less access to investment opportunities, we’re excited to attract more female investors to share in Clue’s future success.

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