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Female angel investors and how can more women invest? Listen to the podcast interview with Maya Ghosn
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Female angel investors and how can more women invest? Listen to the podcast interview with Maya Ghosn

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In this week’s newsletter, a spotlight a short extract from the interview with Maya Ghosn on The Purse Podcast.

Maya is a Lebanese/Brazilian investor and advisor to purpose-driven organisations with a focus on mental health and sexual health.

We talk about (including) female angel investors, Maya's investment thesis, how Maya invests in startups, how to level the playing field for female founders and how do we encourage more women to invest?

Listen to the full interview here.

And you can review the news in brief so you stay on top of global financial, economic and investing trends.

I hope you enjoy this week’s newsletter.

Until next week,

Jana


Female angel investors and how can more women invest?

We talk to Maya Ghosn on The Purse Podcast about female angel investors, levelling the playing field for female founders and how more women can invest in startups.


Maya Ghosn has joined us on The Purse Podcast.

She is a Lebanese/Brazilian investor and advisor to purpose-driven organisations with a focus on mental health and sexual health.

Maya is an active angel investor, investing personally and through Sequoia's scout program, as well as a Principal at Bridge Builders Collaborative, a US-based investment group focused on mental health.

We talk about (including) female angel investors, Maya's investment thesis, how Maya invests in startups, how to level the playing field for female founders and how do we encourage more women to invest?

Below is a short extract from the interview.


Jana: In the UK, only about 14%-17% of women invest in startups. But only half a percent of female angel investors have achieved a portfolio of 10 startups or more, which comes to about 157 women (in total)..out of a pool of approximately 3,500 or so angel investors. What are your thoughts on this? Why do you think that is?


Maya’s response:

I'll speak about the status quo more generally in terms of this paradigm of women investing far lower rates than men at the angel level.

I think that applies to both geographies (UK & the US). And I think there are a couple of very similar reasons.

One of them is just awareness.

I think that socially, this is very data driven in addition to qualitative from my own life experience, but collectively, women don't tend to talk about a business and certainly not their personal investments as much as men do.

It is not something that is a socially encouraged. It's not something that I think women are conditioned to do or supported in doing from a very early age.

If you think about the kinds of questions that parents or extend family members or teachers ask young girls versus the kinds of questions that are asked to young boys.

They're very, very different, right? I think that for girls, it's questions around maybe beauty or connection or social lives.

Versus with boys, it's what are you building? What did you create? I'm using this because I think it's important to understand that the roots come from very, very, very early days.

It doesn't mean we can't change them, but I think a lot of women are conditioned to not see that as something that is worth sharing…

So I think awareness is a really big one.

And speaking from my own lived experience, the facts that I learned in a very opportunistic way, just inspired by somebody I wanted to back.

The second is the risk. So angel investing in objective terms is extremely high risk, but there's a difference in how men versus women perceive the risk and I'd say internalise the risk in the sense that.

Generally speaking, women and men invest in risk differently.

So men, when they invest money, they see it as their money and they're more happy to take a risk with it.

Versus women (who) tend to think of money to invest as belonging to the household. And so they have a higher bar for responsibility and therefore I think tend to be less risk loving. So I think that's an important dynamic that's at play because again, angel investing is subjectively a very risky thing. 

The third thing is honestly a confidence and kind of stigma question.

The idea of women having a higher bar for feeling like they have the permission to do something professionally is not specific to this issue, right?

We see that in a lot of different areas where we see that women have placed the higher bar on themselves for asking for a promotion, asking for a raise, applying to that job. Whereas men are much more willing to just kind of jump into it.

And so we see that here in the sense that I was reading research that was interviewing UK women and said that fewer than a third of women in the UK rate themselves as a six or above out of 10 as it relates to their confidence in choosing even an investment account.

So literally only one third of women have any sort of confidence of 6 or above out of 10 in reading their ability. So I think that there is this self perception that is really holding women back.

And I don't personally like to extrapolate from that and say women have less knowledge. I don't think that's necessarily true. It's that women have a higher bar for the knowledge they need to feel confident or to feel adequate investing versus men.

Do you see what I mean? I think that's really where the issue is…

Listen to the full interview with Maya Ghosn.

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The Purse Podcast


We cover the following in our conversation:

  • Female angle investors

  • The UK vs US startup culture

  • Maya's investment thesis

  • How Maya invests in startups

  • Angel networks and syndicates

  • How female founders raise funding

  • Investing lessons learnt

  • How to level the playing field for female founders

  • How do we encourage more women to invest

  • More+

Please enjoy! Listen on Apple Podcasts and Spotify+


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We’d love to hear from you. Get in touch with Jana via the The Purse website or tweet @jointhepurse and janicka.

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