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Investing in female founders of colour and listen to our podcast interview with Heather McGregor (aka Mrs Moneypenny)
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Investing in female founders of colour and listen to our podcast interview with Heather McGregor (aka Mrs Moneypenny)

Welcome to our #101 weekly newsletter.

“For women taking control of their financial future”

-Jana Hlistova


From The Purse


In this week’s newsletter, we focus on investing in female founders of colour.

On Monday, Project Entrepreneur, a UBS programme supported by Hello Alice, created to help close the equity gap that female founders of colour experience when obtaining access to capital, announced its winners.

Female founders of colour receive less than 1% of venture capital (US).

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You can review the news in brief so you stay on top of global financial, economic and investing trends.

And don’t forget to listen to The Purse Podcast interview with Heather McGregor (aka Mrs Moneypenny), Executive Dean of Edinburgh Business School, Heriot Watt University.

She is a non-executive director on several boards and received the IoD Scotland Chair’s Award in 2020.

We talk about money and how women can grow their net worth.

I hope you enjoy this week’s newsletter.

Until next week,

Jana


Investing in female founders of colour

Project Entrepreneur: programme winners announced and $25,000 awarded to 40 female founders


The stats are shocking:

Black and Latinx female founders receive less than 1% of venture capital (US).

And only 3% of the people actually leading investments are Black.

Serena Williams, tennis champion and founder of Serena Ventures (VC firm), wrote about the unique challenges for female founders of colour in her op-ed in CNN Business in 2020:

“…Black women face a unique set of challenges colored by misconceptions of both race and gender. Investors notoriously doubt female founders, typically focusing investment analysis on the potential risks and losses of female-founded startups.

They often assume that women-founded companies are more likely to fail….

Meanwhile, Black founders contend with systemic inequity at each step of their journey. Investors expect to see more traction from Black founders than their White counterparts, and will often question their technical expertise and market understanding…

Black women rarely have a wealthy network they can call upon for early investment…”

But the funding gap starts well before….

… founders of colour prepare to raise their first venture round.

Nearly 40% of early-stage entrepreneurs raise initial funding through a ‘friends and family’ investment round.

However, because of the disparity in median wealth between people of different races, the racial wealth gap, many entrepreneurs of colour do not have access to a network nor the very early capital to get their business off the ground.

Serena Williams goes on to say in her op-ed:

‘Without the network necessary to raise critical starting capital, most Black female founders close shop before their product even reaches the market.

By building exclusive spaces and systems, we are missing out on the innovation and genius of so many..’

Enter Project Entrepreneur…

… a UBS programme supported by Hello Alice, a multi-channel platform that helps businesses launch and grow (US).

The programme was built to help close the equity gap that female founders of colour experience when obtaining access to capital.

On Monday, the programme announced winners of its Democratising the Friends & Family Round program, which attracted 12,000 applications.

Due to popular demand…

…the programme increased the amount of grants available from 30 to 40.

In total, $1m has been distributed to early-stage, high-growth companies led by female founders of colour.

In addition to providing $25,000 in individual grants, each founder will gain access to virtual coaching and other skill-building opportunities.

Some of the winning companies included:

  • STEAM-focused gaming for girls

  • artificial intelligence-powered beauty brands

  • med-tech innovations

  • and artisanal food products

Jamie Sears, Head of Community Impact & Corporate Responsibility, Americas at UBS had this to say, as quoted in Business Wire:

‘The sheer number of high-quality applications to our program highlights the inequality that female founders of color face and the financial support they need from investors to continue to grow their companies'..

VC firm Serena Ventures…

… takes a different approach to investing in female founders of colour which is disrupting the traditional VC investor ecosystem.

The firm invests in early-stage founders who often pitch them on a vision.

They look to support dreamers and visionaries of the future, while giving them the opportunity to capitalise on their genius.

By recognising the systemic bias embedded in the mindset, process and decision-making inside traditional VC firms, Serena Ventures turns the process of investing in diverse founders on its head.

They invest based on potential and opportunity.

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The Purse Podcast


We cover the following in our conversation:

  • how women take charge of their money

  • investing for the long term

  • female investors

  • funding female founders

  • ESG investing

  • and more

Please enjoy! Listen on iTunes and Spotify+


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We’d love to hear from you. Get in touch with Jana via the The Purse website or tweet @jointhepurse and @janicka.

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The Purse provides content for informational purposes only, we do not recommend products or services or provide investment advice. Please do your own research or speak to a financial advisor.


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