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Investing in women of colour: Fearless Fund receives multi-million dollar follow-on investment
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Investing in women of colour: Fearless Fund receives multi-million dollar follow-on investment

Welcome to our #189 weekly newsletter.

“For women taking control of their financial future”

-Jana Hlistova


From The Purse


In this week’s newsletter, we focus on Fearless Fund’s multi-million dollar follow-on investment from Bank of America, Costco and Mastercard.

In an ecosystem which chronically underestimates and underfunds women and women of colour in particular, the Fearless Fund is making significant strides to redress the balance.

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And you can review the news in brief so you stay on top of global financial, economic and investing trends.

I hope you enjoy this week’s newsletter.

Until next week,

Jana


Investing in women of colour: Fearless Fund receives multi-million dollar follow-on investment

Institutional investors are backing women of colour entrepreneurs


Fearless Fund recently received a multimillion-dollar follow-on investment from Bank of America, Costco and MasterCard for its second fund, as reported by Techcrunch.

Fearless Fund was launched in 2019 by Arian Simone, Keshia Knight Pulliam and Ayana Parsons, and raised $25.8m for the first fund, whilst the second fund aims to raise at least double that.

The fund invests in early-stage consumer and technology startups founded by women of colour.

In an ecosystem which chronically underestimates

…and underfunds women and Black founders, women receive 2% in venture capital funding versus 1.2% for Black founders (US).

The data shows that women invest in female founders at 2-3x the rate of men. And if they share a similar background or lived experience to the founder, gender and racial bias is often reduced, if not altogether eliminated.

As per the Fearless Fund’s press release:

Fearless Fund, was created with the mission of increasing the number of Women of Colour-founded businesses and taking those businesses to new heights. Through the past few years, Fearless Fund has created a space that allows the top Women of Colour businesses to thrive in their respective fields. The investments they have received play a tremendous role in the continuation of discovering these businesses as well as providing the opportunity to be educated and their needs be acknowledged.

Moreover, the investments received will allow Fearless Fund to further expand their portfolio of women of colour-founded and co-founded companies and provide adequate funding and mentorship opportunities.

In addition to their investment, Mastercard has continued their partnership with Fearless Fund to host the third annual Fearless Strivers Grant Contest:

  • awarding Black women small businesses across the country with $20,000 grants,

  • Mastercard Digital Doors tools,

  • and mentorship to help Black women founders get access to the capital and resources they need.

The firm will also host its second Fearless VC Summit, with Costco, on August 18 in Atlanta.

And it also plans to partner with lenders to provide debt financing solutions to small businesses led by women of colour.

The social impact of investing in female founders and Black founders..

… is vast because the markets they address have been ignored or marginalised by investors for so long. And these underinvested markets are also underserving their customers.

It follows that the startup valuations for female founders and Black founders are often below market value. Therefore traditional investors can buy in at a discount.

This is despite female founders having a higher return on investment than their male peers. Why? They often have to bootstrap their startup for longer and become better money managers in the process.

Simply put: they do more with less. And generate a higher return on investment

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