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Survey: 42% of women started investing during the pandemic. And listen to our podcast with Jill Pay talk about female entrepreneurship and The Gender Index
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Survey: 42% of women started investing during the pandemic. And listen to our podcast with Jill Pay talk about female entrepreneurship and The Gender Index

Welcome to our #112 weekly newsletter.

“For women taking control of their financial future”

-Jana Hlistova


From The Purse


In this week’s newsletter, we focus on recent surveys by etoro and Fidelity Investments which highlight that more women have started investing since the pandemic.

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You can review the news in brief so you stay on top of global financial, economic and investing trends.

And don’t forget to listen to The Purse Podcast interview with Jill Pay who leads The Gender Index, the largest ever study into female entrepreneurship in the UK. 

I hope you enjoy this week’s newsletter.

Until next week,

Jana


Survey: 42% of women started investing during the pandemic

Recent surveys indicate that more women are engaged around their money and invest.


According to a recent survey by eToro, two in five or 42% of women started investing in either 2020 or 2021, as reported by CNBC.

Whilst half of all women said they have become more interested in investing during the pandemic, based on separate research by Fidelity Investments.

Key findings:

  • 50% of women investors in the etoro survey plan to hold their investments for 6 years or longer.

  • Separately, 67% of women are now investing outside of their retirement savings, up from 44% in 2018, according to Fidelity. 

Whilst the pandemic has forced women to focus on their finances, investment platforms and mobile apps also have made it easier to invest.

And social media has helped to demystify how to invest with the rise of ‘finfluencers’, memes and general availability of information.

Here is a summary of how women invest (data from 2021, Fidelity Investments):

  • Cryptocurrencies: 23%

  • ESG/sustainable investments: 24%

  • Money market funds or CDs: 50%

  • Mutual funds or ETFs: 63%

  • Individual stocks or bonds: 67%

Investing: what women should consider

  • Investing goals: why are you investing?

  • Time horizon: you should invest for at least 5-7+ years

  • Risk tolerance: if you are investing with a longer time horizon, you can afford to invest in more risky investments. If you may need the money in say 3 years time, invest in less risky investments or in a savings account with high interest.

  • Diversified portfolio: spread your risk across different asset classes. Professional investors tend to more concentrated, however it makes sense to diversify as a retail investor.

  • Tax incentives: there are tax efficient ways to invest. For example, investing in a stocks & shares ISA (UK) means you can invest up to £20,000 tax free.

  • Speak to a financial adviser or a financial coach.

What next?


News in Brief


Financial news

Crypto: bitcoin, ethereum, DeFi & NFTs


The Purse Podcast


We cover the following in our conversation:

  • Female founders

  • The Gender Index

  • The Rose Review

  • Closing the gender funding gap

  • And more

Please enjoy! Listen on Apple podcasts and Spotify+


Coffee Break? Read This



We’d love to hear from you. Get in touch with Jana via the The Purse website or tweet @jointhepurse and @janicka.

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The Purse provides content for informational purposes only, we do not recommend products or services or provide investment advice. Please do your own research or speak to a financial adviser.