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Survey: women’s money confidence will continue to surge in this decade
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Survey: women’s money confidence will continue to surge in this decade

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Welcome to our #226 weekly newsletter.

“For women taking control of their financial future”

-Jana Hlistova


From The Purse


It’s good to be back!

In this week’s newsletter, we focus on a recent survey by Ellevest (US) which centres on women being the beneficiaries of ‘The Great Wealth Transfer’ in this decade.

In the UK, women will own the majority of private wealth by 2025-which is less than one year away.

And don’t forget to listen to The Purse Podcast interview with Chloe Lin. We talk about how to start investing and the secret of building a rich life.

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And you can review the news in brief so you stay on top of global financial, economic and investing trends.

I hope you enjoy this week’s newsletter.

Until next week,

Jana


Survey: women’s money confidence will continue to surge in this decade


According to a recent survey by Ellevest, the imminent transfer of wealth to women will not only make them more affluent, but women will become more confident about money.

This goes against outdated money myths and stereotypes which claim women lack money confidence and ‘find investing too risky’.

Crucially, women will continue to reshape our society in ways which reflect their values and goals.

What is the Great Wealth Transfer?

Baby boomers have built historically unmatched wealth. The good news is that women will be the primary beneficiaries as they outlive their partner, followed by Millennials and Gen Z.

By 2030, it is estimated that women will manage $30 trillion of private wealth, which is more than the GDP in America.

In the UK, women will own the majority of private wealth by 2025, which is now less than one year away.

And according to the Ellevest survey, women will experience a significant boost in their financial confidence.

Here is a summary of the key findings:

  • Receiving a financial windfall increases women’s confidence 1.8 times — from 45% reporting that they’re confident with money, to 81%.

  • And it means that they become more confident about their ability to manage their money than even men are (at 77%).  

  • 77% of women giving or receiving a financial windfall say they're comfortable talking about money with their families.

  • About 1/4 of women who have received or expect to receive a financial windfall say they're likely or very likely to leave their partner when or if they receive a financial windfall. That’s ~2x more than women who don’t expect to get a financial windfall. 

What is interesting to note is that ‘more Gen Z and Millennial women stated that receiving a financial windfall would make them (or made them) feel “powerful” versus women from older generations’.

What next? (Re) listen to:


News in Brief


Financial news

Crypto: bitcoin, ethereum, DeFi & NFTs


The Purse Podcast


We cover the following in this conversation:

  • Why investing in relationships is the key to a richer life

  • Money mindset and money habits

  • How Chloe invests her money

  • Difficult but important investing lessons

  • How do Millennials and Gen Z think about investing?

  • And how do we encourage more women to invest?

Please enjoy! Listen on Apple Podcasts and Spotify+


Coffee Break? Read This



We’d love to hear from you. Get in touch with Jana via the The Purse website or tweet @jointhepurse and janicka.

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