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The Monarch Collective raises $100m to invest in global women’s sports
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The Monarch Collective raises $100m to invest in global women’s sports

Venture Capitalists Kara Nortman and Jasmine Robinson launch a new VC fund.

Welcome to our #168 weekly newsletter.

“For women taking control of their financial future”

-Jana Hlistova


From The Purse


In this week’s newsletter, we spotlight a new venture capital fund, the Monarch Collective with a mission to ‘accelerate equity in global sport’.

Venture capitalists Kara Nortman and Jasmine Robinson have successfully raised $100m to invest in global women’s sports.

Read about why women’s sports is a good investment opportunity.

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And you can review the news in brief so you stay on top of global financial, economic and investing trends.

I hope you enjoy this week’s newsletter.

Until next week,

Jana


The Monarch Collective raises $100m to invest in global women’s sports

Venture Capitalists Kara Nortman and Jasmine Robinson launch a new VC fund.


Venture capitalists Kara Nortman and Jasmine Robinson have raised a $100m VC fund (US) to invest in global women’s sports, as reported by FastCompany.

The Monarch Collective’s mission is to ‘accelerate equity in global sport’ and will focus on investing in women’s teams and leagues, in addition to media and gaming.

They are considering initial investments in women’s football teams in the U.S., and in women’s teams and leagues in sports such as basketball, cycling, and rugby internationally.

Why is women’s sports an investment opportunity?

According to Kara Nortman:

“You’re buying into a market size that I would say is heavily depressed . . . [women’s sport] make up less than a 10th of a percent of the size of the men’s sports ecosystem, in terms of the revenue generated.

So, even if you believe women’s sports is going to become just 1% of the overall sports market, that’s 10x market size growth.” 

Therefore professional women’s sports, which is just starting to break through on television with sponsors and a growing fanbase, presents “an arbitrage on sexism”.

Nortman goes on to say:

“There’s an opportunity to get in at what should be historically low valuations in teams and leagues, that are at the beginning of a media rights cycle—which is a very well understood revenue stream…

So if you’re disciplined, if you have the right fund size, if you’re showing up and actually doing work, you can get venture-like returns with very low risk.”

Also, women’s sports is finally capturing the public conversation.

After U.S. Women’s National Soccer Team won the 2019 World Cup, the high-profile victory eventually led to the signing of equal pay agreements between the U.S. men’s and women’s teams last September. 

And according to Jasmine Robinson:

“These cultural moments, combined with new media and content distribution opportunities create this unique moment where women’s sports can scale and grow.”

It is high time that women’s sports moved from being on the sidelines and into the limelight. And for women’s sports investments to shift from being a ‘trend’ to being standard practice’.

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