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Trust Fund: Sophia Amoruso launches a new VC firm
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Trust Fund: Sophia Amoruso launches a new VC firm

A community fund is introduced (capped at $1m), but has been oversubscribed to $5.3m+ in over a week.

Welcome to our #151 weekly newsletter.

“For women taking control of their financial future”

-Jana Hlistova


From The Purse


In this week’s newsletter, we focus on the recent launch of Sophia Amoruso’s $5m+ venture capital (VC) firm called Trust Fund (US).

She is the founder of Nasty Gal and Girlboss in the US.

Crucially, Sophia is also raising in public which means that anyone can apply but has to be an accredited investor (legal partner). Recently, Trust Fund has increased the size of the community fund beyond $1m.

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And don’t forget to can review the news in brief so you stay on top of global financial, economic and investing trends.

I hope you enjoy this week’s newsletter.

Until next week,

Jana


Trust Fund: Sophia Amoruso launches a new VC firm

The fund is targeting a $5m+ raise.


Sophia Amoruso, the founder of Nasty Gal and Girlboss has launched her own $5m+ venture fund called Trust Fund, as reported by TechCrunch.

Crucially, Sophia is also raising in public which means that anyone can apply but has to be an accredited investor (legal partner). And she is taking cheques between $2000-$20,000.

Why?

She’s looking for diversity on her cap table:

“because there’s a lot more women who can write $2,000 checks than there are who can write $200,000 checks”

Initially, this was limited to $1m, but over $5.3m applications have been received in over a week+. Because of this overwhelming demand, the Trust Fund has expanded the size of the community raise. And because they are not optimising per cheque size, everyone is encouraged to apply.

Prominent investors have already invested..

…including Marc Andreessen, Andrew Chen and Chris Dixon, entrepreneur Ev Williams and icon Paris Hilton, as well as support from investors Ryan Hoover and Cleo Capital’s Sarah Kunst.

Sophia has been been an angel investor for four years and has invested $1m of her own money into 23 startups including:

  • Blueland: which builds sustainable cleaning products (instead of using plastics)

  • Passport (logistics): provider of international shipping services intended to help brands reach their potential.

  • Liquid Death: is a canned-water company, sourced from the Austrian alps.

  • Pipe: is a modern capital company allowing founders to raise money based on future growth & revenue.

  • Public: is an investing platform that helps people be better investors.

  • Kindbody: is the only employee fertility benefit solution that provides care directly (for employers).

Only 8% of partners at venture firms (US) are women…

… and founders are looking for female investors to join their cap table. Given Sophia’s operator experience, high profile (plus influencer status) and industry connections, the odds of being included in deals is that much higher.

But more female founders need startup funding and female investors are likely to invest in them at twice the rate of men.

Currently female founders receive less than 3% of VC funding.

Trust Fund is looking to invest in…

…digital consumer companies, with social proof and will lean towards startups which are generating revenue and take a ‘bootstrapping’ approach.

However, the fund does not have a diversity mandate:

“I plan to invest in men and women, and everything in between. And if anything, like why not invest in the privilege and ride the coattails of a dude?”

The aim is to amplify startups their investments by promoting them to:

  • Sophia’s 120k newsletter subscribers

  • 600k+ Instagram followers

  • 230k LinkedIn followers

  • 105k Twitter followers.

Meanwhile, the Trust Fund's portfolio companies reach over 1m people across Sophia's channels who trust her taste.

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