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Verve raises $3m to launch ethical investing app aimed at women investors. And listen to the podcast interview with Bernadette Joy.
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Verve raises $3m to launch ethical investing app aimed at women investors. And listen to the podcast interview with Bernadette Joy.

Welcome to our #193 weekly newsletter.

“For women taking control of their financial future”

-Jana Hlistova


From The Purse


In this week’s newsletter, we focus on Verve and their recent $3m fund raise which they will use to launch an ethical investing app aimed at women investors.

And don’t forget to listen to The Purse Podcast interview with money coach Bernadette Joy, who built her first $1m of net worth in her 30s as a first generation Filipina-American, the eighth of her father's nine children.

***

And you can review the news in brief so you stay on top of global financial, economic and investing trends.

I hope you enjoy this week’s newsletter.

Until next week,

Jana


Verve raises $3m to launch ethical investing app aimed at women investors

The Verve Money app aims to help women grow their wealth.


Verve, which offers Verve Super, the pension fund in Australia ‘for women, by women’, has closed a $3m fund raise early.

The funding will go towards a new goal-focused ethical investing app, the Verve Money app, which will specifically cater to the preferences of women investors, reported by Business News Australia.

As we know, a great wealth transfer is coming, passed down from the baby boomer generation, and women will be the biggest beneficiaries.

Co-founders Alex Andrews, Christina Hobbs and Zoe Lamont have received significant support from investors who ‘were investing because they felt passionately about seeing us succeed’ such as impact focused family office Alberts, which led the raise.

"We're longstanding supporters of impact focused businesses and female founder-led businesses. We were so impressed by Verve’s ethos of being founded by women, led by women, and tailored for women, and most importantly by how much existing Verve members love Verve," said Alberts’ director, Kirsty Albert.

Although anyone can join the app, Verve gives ‘a special welcome to anyone who is a woman, non-binary, a migrant, First Nations person or identifying within any other underrepresented group in investing’.

CEO and co-founder Christine Hobbs said that ‘there is a strong opportunity to support women throughout their wealth building journey’ and to help close the gender wealth gap.

The plan is to invest (in):

  • 20% of the Verve Money portfolio into climate solutions

  • efficient transport

  • recycling

  • education

  • healthcare

  • healthy food production

  • renewable energy

  • technology

  • social wellbeing

  • and gender diversity.

Moreover, Verve will not invest in companies that:

  • exclude women from senior leadership positions

  • engage in labour rights abuses

  • environmental destruction

  • the offshore detention of people

  • tobacco

  • gambling

  • pornography

  • live animal exports

  • fossil fuels

  • weapons, armaments, and 'nuclear and uranium'.

Verve Money's approved investment list includes the Artesian Green + Sustainable Bond Fund, Plenti renewable energy loans, the Australian Unity Specialist Disability Accommodation Fund, and globally listed companies such as Vestas Wind Systems, Beyond Meat, and recycling group Umicore.

As a financial services company, Verve has always been considered ‘unconventional’. Traditional financial services firms tend to aim their products and services at the male customer by default.

For example:

..Verve provides its 25,000-plus members with the tools to have a discussion with their employers about maintaining pension payments while on parental leave and also offers access to an external divorce and separation coach and career coach for no additional fee.

The female customer has never carried more importance, especially in this decade as women will control two-thirds of household wealth by 2030.

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The Purse Podcast


We cover the following in our conversation:

  • Money scripts and why mental health drives wealth

  • Why renting is better than homeownership

  • Growing personal wealth through other investment vehicles

  • Why women need to become financially independent.

Please enjoy! Listen on Apple Podcasts and Spotify+


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The Purse provides content for informational purposes only, we do not provide investment advice. Please do your own research or speak to a financial adviser.


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