Wealth, reimagined: why Tribe Impact Capital is leading the next chapter in investing

Apr 20, 2025

Why now matters:

The Great Wealth Transfer is underway — and women are at the centre of it. As trillions change hands, a new generation of investors is demanding more than just returns. They want to combine profit with purpose and work with financial advisers who understand their goals, values, and priorities.

Enter Tribe Impact Capital, the UK’s first dedicated impact wealth manager. Founded in 2016, Tribe was created to build a better relationship between investors and their wealth — one rooted in values and impact.

Tribe isn’t just adapting to this shift — it’s helping lead it.

One of those leading this change is Cate Quentin, Partner and Wealth Manager at Tribe. She brings over a decade of experience advising high-net-worth individuals, charitable foundations, and women with £1m+ wealth — many of whom are navigating these conversations for the first time..

The human side of wealth

Founded in 2016 by David Scott, Harry Catchpole, and Amy Clarke, Tribe was born out of two core beliefs:

Wealth management was ripe for disruption
Investors have a better relationship with their money when it aligns with their values.

As Cate Quentin, Partner and Wealth Manager at Tribe, shared on The Purse Podcast (Ep. 140):

“There are so many people who want to understand the environmental and social impact of their wealth. But the financial services industry was really failing to address that. The big word there is ambiguity — when it comes to impact.”

Tribe set out to change that — not just to serve clients better, but to rethink the role of wealth itself.

“We wanted to see if we could measure the environmental and social impact of investments. If we could build portfolios that were not only aligned to our client's values — but were actually doing good, as well as doing well.”

“There are people dishing out advice in the same way they were a few hundred years ago,” Cate adds.

Tribe is rewriting the script — and the data shows it’s working:

50% of Tribe’s clients are women
50% are under 45

This isn’t about targeting — it’s what happens when you actually listen to the people you serve.

Data points that matter

Women are gaining ground — as investors, advisers, and decision-makers. And while they’re still underrepresented in finance, the shift has begun.

$3.2 trillion: Potential boost to global AUM if women invested at the same rate as men (BNY Mellon, 2022)
30% of Tribe’s fund managers are women vs 14% industry average
16%: UK financial advisers who are women (up from 14% in 2019), even though women now hold 36% of senior roles across financial services (Bloomberg)

Women aren’t just transforming how wealth is invested. And as more women step into decision-making roles — the industry will have no choice but to evolve.

Redefining relationships with wealth

"Many of my clients are new to money," Cate explains. "They may have inherited wealth or exited a business. And the message I hear time and time again is that, I am embarrassed to talk to my family about the money because it seems ungrateful and I'm embarrassed to talk to my friends about the money. So I really don't have anywhere to go other than to my adviser." Cate Quentin

Tribe meets that need with a human-first model rooted in purpose:

Impact DNA conversations uncover clients' personal values and priorities.
Safe, inclusive spaces help new wealth holders feel heard
Community matters — “You’re not gonna walk into a Tribe client event and see 98% men.”

“Women are on a journey to understand money in a much more meaningful way — often because they feel that they don't deserve it.” Cate Quentin.

Many are navigating new wealth for the first time and want to feel safe, supported, and understood.

Cate believes this also shapes how women view investment risk:

"Just because you're cautious doesn't mean you can't have some risk on the table."

As she puts it:

"Often women have a great appreciation of holistic relationships — between money, growth, who we are, and the world around us."

What makes Tribe different

Human-first advice: "The real difference is how we as the advisers talk to those female clients and help to educate, help to shape the portfolios."
Values-led: "We wanted to align it to our client's values in a much more meaningful way."
No sacrifice mindset: Long-term investing in future-fit companies solving real-world problems.

ESG vs. Impact — what’s the difference?

While ESG investing focuses on how a company operates - managing internal and external risks around environment, social issues, and governance, impact investing goes a step further. It invests in companies intentionally working toward positive social or environmental outcomes.

Cate defines impact investing as:

"Investing in the companies that have products and services that support the outcomes of the Sustainable Development Goals. (SDGs)"

ESG investing is:

"…. how a company manages its risk, both internal and external. So that’s things like its policies around diversity, for example, perhaps workplace security, how it looks after its stakeholders, both its customers and its employees and its shareholders."

The difference?

"You can have a really great ESG performer that creates products and services that are ultimately working against the delivery of the SDGs."

At Tribe, the goal is not just to avoid harm — but to invest in solutions.

Why this matters now

This isn’t just a generational shift. It’s a mindset shift — from wealth as accumulation to wealth as transformation. Especially for women, this isn’t just about growing money — it’s about building a legacy that reflects their values.

"When I had my first child, I needed a change. I didn’t think that would be in wealth management at all. But I was really lucky to meet the founders of Tribe… and realised I could do something meaningful within wealth management." Cate Quentin

And to finish up, Cate shares a powerful message for women who are thinking about engaging more with their money and investing:

“I’m excited to get out of bed every day and go to work. There are little seeds of hope — and I want people to remember this: you can still be the difference. You can feel that your wealth is meaningful.”

🎧 Listen to Cate Quentin’s full interview on The Purse Podcast, Episode 140 on Spotify or Apple Podcasts.

We’d love to hear from you. Get in touch with Jana via the The Purse website or tweet @jointhepurse and janicka.

Disclaimer: This article is for informational purposes only and does not constitute financial advice. Please do your own research or speak to a financial adviser.

The Purse