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Women, money and the gender investment gap
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Women, money and the gender investment gap

Welcome to our #227 weekly newsletter.

“For women taking control of their financial future”

-Jana Hlistova


From The Purse


We hope you had a chance to celebrate International Women’s Day!

In this week’s newsletter, we focus on research by Boring Money which highlights the growing gender investment gap in the UK. Although women’s risk aversion and lack of money confidence is often used to explain why women invest less than men, we know the reality is far more complex.

And don’t forget to listen to The Purse Podcast interview with David Fogel. We talk about angel investing, why we need male allies, how to eradicate ‘bad behaviour in VC’, investing in female founders, raising capital as a female founder and how to build a startup investment portfolio.

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And you can review the news in brief so you stay on top of global financial, economic and investing trends.

I hope you enjoy this week’s newsletter.

Until next week,

Jana


Women, money and the gender investment gap


According to investment research house Boring Money, the gender investment gap rose by £54bn to £567bn between January 2023 and January 2024, as reported by the Financial Times.

More men than women, aged 25-44 years, have invested their money over the last 12 months. And the disparity in investing has become even more pronounced for 18-25 year olds.

Overall, just 19% of women aged 25-44 were investors, up a mere 1% from January 2023. And the average amount held by male investors is £102,000, compared with £66,000 for women.

The survey also highlighted that only 18% of women preferred a higher risk pension compared to 33% of men.

Moreover, female investors keep 29% of their assets in cash, compared with 25% for male investors. This means women lose out on compound interest and equity growth overtime, which limits how fast their net worth can grow.

Cryptocurrency investing

According to HM Revenue & Customs, 13% of men own cryptocurrencies compared with 6% of women. This may also explain why more than twice as many men invest aged 18-25 years of age, than women.

Women, risk and money confidence

And whilst this can suggest that women are less tolerant to risk, overall research shows that women are in fact risk-aware, as opposed to being risk averse.

A lack of confidence is also cited as a reason why women may be investing less than men. But the reality is far more complex.

Social and gender norms dictate that ‘money making’ continues to be the domain of men. Women tend to be exposed to far less education and information regarding investing. And they often feel alienated by an industry dominated by ‘white bros’ chasing alpha, speaking in technical jargon few understand or can relate to.

Gender bias and parental conditioning continues to play into how girls and women are talked to about money and investing (if at all), not just in the home, but also by the financial services industry.

The gender pay gap also means that women have less money to save and to invest. And if women decide to start a family, they are more likely to take a career break, work part-time which impacts their income level.

If follows that women are in fact exposed to far more financial risk over the course of their life than men.

Which is why women should be investing more money, more often and taking on far more (calculated) investment risk.

Crucially, their financial plan should look very different to a man’s.

What next? (Re) listen to The Purse Podcast


News in Brief


Financial news

Crypto: bitcoin, ethereum, DeFi & NFTs


The Purse Podcast


We cover the following in this conversation:

  • Angel investing: US vs UK

  • Male allies and eradicating 'bad behaviour' in VC

  • Investing in female founders

  • Gender bias in VC

  • Raising capital as a female founder

  • How to build a startup investment portfolio

Please enjoy! Listen on Apple Podcasts and Spotify+


Coffee Break? Read This



We’d love to hear from you. Get in touch with Jana via the The Purse website or tweet @jointhepurse and janicka. We do no provide investment advice. Please do your own research or speak to a financial adviser.

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