Forget the glass ceiling: this woman's idea is shattering economic norms. Listen to the podcast interview with Amy-Willard Cross
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The Purse Podcast interview: Amy-Willard Cross
Who she is:
Meet Amy-Willard Cross, a visionary entrepreneur and fierce advocate for women's economic empowerment who's redefining the economic landscape for women.
Recognised as a Global Thinker by Foreign Policy in 2015 for her work on "Economic Girl Power," Amy is the founder of Gender Fair and creator of the Female Domestic Product (FDP) concept.
Her innovative approach to quantifying women's economic impact is challenging traditional perspectives on gender equality in business.
What she did:
Amy developed the FDP to highlight women's often-overlooked economic influence.
As she explains on The Purse Podcast, "The female domestic product is basically all the spending that women do." But it's more than just consumer spending.
The FDP represents all monies that women control, including capital, salaries, business revenues, and even the $3 trillion held by teachers in pensions.
Through Gender Fair, Amy created a comprehensive rating system for companies based on their gender equality practices.
As she states, "We rate companies on their leadership, employee policies, their advertising, and their philanthropy."
This system is encouraging major corporations to improve their practices and reconsider their approach to gender equality.
Key takeaway:
Amy's work aligns with a growing movement of female-founded investment vehicles like iFundWomen and Coralus, which are reshaping funding landscapes for women entrepreneurs.
These initiatives, alongside Amy's FDP concept, are creating new pathways for women founders to access capital and support.
As Amy puts it: "When women work together, we're unstoppable."
She encourages listeners to leverage their economic power, advising, "Use your power as a consumer. You can actually change corporate behaviour by choosing to buy from companies that are doing better for women."
Amy's approach demonstrates that with the right data and tools, we can address long-standing issues in gender equality and create more opportunities for women in business.
Her work, combined with female-focused funding platforms, is paving the way for a more inclusive and equitable economic future.
To hear more about Amy-Willard Cross's groundbreaking work and its implications for women in business, tune into The Purse Podcast for our discussion on how we unlock women’s economic power.
Listen to the full interview with Amy-Willard Cross:
Please enjoy! Listen on Apple Podcasts and Spotify+
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